In a world where self-expression and individuality are celebrated more than ever, National Lipstick Day holds a special place in the hearts of beauty lovers. Observed annually on July 29, this day is more than just an excuse to swipe on a favorite lip shade — it’s a global celebration of confidence, style, empowerment, and artistry. Whether it’s a deep red that signifies power or a subtle nude for a soft glow, lipstick has the power to transform appearances and attitudes. National Lipstick Day 2025 continues to honor the legacy of this iconic cosmetic with flair, freedom, and fabulous deals.
History of National Lipstick Day
While lipstick itself has been around for thousands of years, National Lipstick Day as a formal celebration is a relatively modern creation. The day was popularized by beauty blogger and entrepreneur Huda Kattan, founder of Huda Beauty, around 2016. Through her wide digital reach and influence in the beauty world, she helped establish July 29 as a day dedicated to honoring the history, influence, and evolution of lipstick.
Interestingly, many believe the celebration had informal roots even before Huda’s campaign, with various cosmetic brands offering special discounts and giveaways to mark the date. However, it was Huda’s massive influence that gave the day international recognition and turned it into a phenomenon celebrated by millions across the globe.
Importance of National Lipstick Day
Lipstick has long been a symbol of feminine power, identity, rebellion, and beauty. From Cleopatra’s crushed beetles to the suffragettes’ bold red lips, lipstick has silently narrated history. National Lipstick Day brings attention to the socio-cultural journey of this cosmetic — from being banned at times to becoming a mainstream fashion statement.
The importance of the day lies in its ability to:
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Celebrate freedom of expression
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Empower individuals to embrace their beauty
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Encourage self-confidence
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Honor the history of women’s rights and self-representation
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Highlight diversity in the beauty industry
For many, applying lipstick is a small, everyday act that makes them feel powerful, beautiful, or simply ready to face the world.
Significance of National Lipstick Day
The significance of National Lipstick Day goes beyond makeup. It highlights:
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The evolution of beauty standards
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The growth of the cosmetics industry (valued at over $90 billion globally)
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The influence of women in shaping fashion and culture
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The changing perceptions around self-grooming and self-love
Lipstick, as small as it is, has played a big role in social revolutions — from the flappers of the 1920s to the feminists of the 1970s, and the influencers of today. Its symbolism of strength, rebellion, and confidence gives this day a deeper purpose than mere aesthetics.
Why National Lipstick Day is Celebrated
Here’s why this day continues to gain traction worldwide:
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To Celebrate Self-Expression – Lipstick is a powerful tool of self-expression, transcending age, culture, and gender.
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To Acknowledge Beauty Diversity – It recognizes inclusivity in shade ranges and product formulations.
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To Appreciate Cosmetic Innovation – From matte to gloss, vegan to cruelty-free, the industry has come a long way.
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To Support Body Positivity – It reinforces the idea that makeup is a choice, not a necessity.
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To Promote Consumer Awareness – Many brands use the day to highlight product ethics, sustainable packaging, and natural ingredients.
How is National Lipstick Day Celebrated?
National Lipstick Day 2025 will likely witness a burst of celebrations, both online and offline. Here’s how it’s usually marked:
1. Brand Promotions & Offers
Top beauty brands like MAC, Sephora, Nykaa, Huda Beauty, and Maybelline roll out:
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Free lipstick giveaways
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Buy-one-get-one (BOGO) offers
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Limited-edition collections
2. Social Media Trends
Platforms like Instagram and TikTok overflow with:
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#NationalLipstickDay challenges
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Lipstick tutorials
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Transformational videos and reels
3. Makeup Masterclasses
Beauty influencers and brands host live sessions on:
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Picking the right shade
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Lipstick application tips
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Latest lipstick trends
4. Offline Events
Makeup pop-ups, beauty bar collaborations, and promotional counters appear at:
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Malls
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Salons
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Department stores
5. Self-Love Campaigns
Campaigns centered around body positivity, confidence, and mental health often tie into the day’s messaging.
Countries Where National Lipstick Day is Celebrated
While officially not recognized as a public holiday, National Lipstick Day is widely observed across the globe, especially in countries with booming beauty industries. These include:
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United States
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Canada
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United Kingdom
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India
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Australia
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France
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South Korea
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United Arab Emirates
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Brazil
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Japan
Each country celebrates the day uniquely, influenced by their cultural trends, beauty standards, and consumer preferences.
How Citizens Involve Themselves in the Celebration
People get actively involved in this fun, inclusive celebration in various ways:
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Posting selfies wearing their favorite lipstick shade using hashtags like #LipstickDay2025 or #MyLipMyPower
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Writing blogs or testimonials about what lipstick means to them
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Participating in Instagram polls about trending lipstick shades
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Gifting lipsticks to friends and family
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Hosting lipstick swap parties
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Supporting indie or local cosmetic brands
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Sharing “before and after” transformations to boost self-esteem and inspire others
Some use the day to make a statement about embracing natural beauty, choosing to go lipstick-free and promoting authenticity.
Theme for National Lipstick Day 2025
While the day doesn’t always follow a formal theme, for 2025, the suggested global theme is:
“My Lips. My Power. My Identity.”
This empowering theme reflects the idea that lipstick is not just a cosmetic — it’s a statement of identity, choice, and confidence. The message encourages everyone, regardless of gender or background, to celebrate who they are — one lip color at a time.
10 Famous Quotes for National Lipstick Day
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“Lipstick is really magical. It holds more than a waxy bit of color – it holds the promise of a brilliant smile, a brilliant day.” – Roberta Gately
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“If you’re sad, add more lipstick and attack.” – Coco Chanel
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“I believe in manicures. I believe in overdressing. I believe in lipstick.” – Audrey Hepburn
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“A smile is the best makeup any girl can wear, but lipstick is a close second.” – Marilyn Monroe
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“Lipstick can’t solve all problems, but it’s a pretty great start.” – Unknown
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“Give a woman the right lipstick and she can conquer the world.” – Charlotte Tilbury
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“Red lipstick is not a trend. It’s a classic.” – Fran Lebowitz
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“Beauty begins the moment you decide to be yourself… but a little lipstick won’t hurt!” – Adapted from Coco Chanel
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“Nothing says confidence like a bold red lip.” – Pat McGrath
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“You’re never fully dressed without lipstick.” – Estee Lauder
Frequently Asked Questions (FAQs)
1. When is National Lipstick Day celebrated?
July 29 is celebrated as National Lipstick Day every year.
2. Who started National Lipstick Day?
It was popularized by beauty mogul Huda Kattan, founder of Huda Beauty, around 2016.
3. Is National Lipstick Day an official holiday?
No, it’s not a public holiday but is widely celebrated in the beauty industry and among makeup lovers.
4. Why do people celebrate National Lipstick Day?
To appreciate the cultural, aesthetic, and empowering aspects of lipstick and celebrate self-expression.
5. Do men also celebrate this day?
Absolutely. Makeup is gender-neutral, and many men and non-binary individuals celebrate it with pride.
6. Are there any special deals on National Lipstick Day?
Yes, brands like MAC, Nykaa, Sephora, and Huda Beauty often offer freebies and discounts.
7. What’s the theme for National Lipstick Day 2025?
“My Lips. My Power. My Identity.”
8. How can I celebrate National Lipstick Day at home?
Try a new lipstick look, post a selfie, share beauty stories, or host a virtual makeup session.
9. What’s the most iconic lipstick shade of all time?
MAC’s “Ruby Woo” is often cited as one of the most iconic and universally flattering shades.
10. Can lipstick impact confidence?
Yes! Studies show that wearing makeup, including lipstick, can boost self-esteem and mood.
Conclusion
National Lipstick Day 2025 is more than a celebration of a cosmetic product — it’s a toast to self-love, empowerment, creativity, and freedom of choice. Whether you prefer bold reds, soft pinks, glossy nudes, or edgy purples, your lip color is your voice. So this July 29, pick your shade, wear your confidence, and celebrate the power of lipstick!
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Someshwar Chowdhury is a seasoned Chartered Mechanical Engineer, Educator, and Technology enthusiast with over a decade of experience in engineering education and consultancy. Someshwar is also an active blogger, trainer, and member of professional bodies like ISHRAE and GREEN ADD+. When not teaching or consulting, he enjoys blogging, music, and exploring green technologies.
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