Every year on June 18, a day arrives that encourages us to treat ourselves without guilt, to indulge in a little luxury, and to reward the hard work we do every day. It’s called National Splurge Day — and it’s the one day where “extra” is not just allowed, it’s celebrated. From fancy coffees to dream shopping sprees, this day is about putting yourself first. But beyond the indulgence lies a story of self-care, self-worth, and personal celebration.
📜 History of National Splurge Day
National Splurge Day was first introduced in the early 1990s by Adrienne Sioux Koopersmith, a Chicago-based eventologist and pop culture maven. Known for creating over 1,900 holidays, Adrienne designed this day as a way to encourage people to reward themselves for their daily efforts and sacrifices. She believed that indulging — even in small ways — could offer a mental health boost and help people reset emotionally.
The idea took off, especially with the rise of social media and self-care culture in the 2000s, and today it’s a trending topic every June 18 across the U.S. and beyond.
🎯 Importance of National Splurge Day
In a world where hustle culture often dominates, National Splurge Day reminds us of the importance of balance. Most of us spend our days budgeting, working, saving, and sacrificing. This day flips that narrative by allowing people — without guilt — to enjoy the fruits of their labor.
It encourages:
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Mental well-being through self-love
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Financial mindfulness, reminding us it’s okay to sometimes spend on joy
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Celebration of self-worth — because you deserve it!
🌟 Significance of the Day
Splurging isn’t about being irresponsible — it’s about mindful indulgence. National Splurge Day is significant because it:
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Recognizes individual achievement
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Promotes positive self-image
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Encourages a healthy reward system
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Brings awareness to the idea that self-care is essential, not optional
For many, this day acts as a mental break — a chance to spoil themselves guilt-free, without external judgment.
🥳 Why It Is Celebrated
This holiday was born out of the belief that everyone deserves to feel special — at least one day a year. Celebrating National Splurge Day is an invitation to:
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Treat yourself to something you love
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Celebrate your hard work and efforts
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Indulge in happiness, whether it’s a purchase, an experience, or quality time
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Break away from routine, even momentarily
It’s about intentional happiness — doing something that brings you joy.
🎈 How Is National Splurge Day Celebrated?
There’s no one-size-fits-all way to celebrate. That’s the beauty of National Splurge Day! Here are some popular ways people indulge:
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Buying that handbag, dress, or tech gadget you’ve been eyeing
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Enjoying a spa treatment or luxury dinner
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Booking a staycation or mini getaway
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Spending a little extra on hobbies like books, art supplies, or games
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Upgrading your daily coffee to a premium one (with whipped cream, of course!)
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Ordering gourmet food delivery
The key? No guilt. Just joy.
🌍 Where Is It Celebrated?
Though National Splurge Day originated in the United States, it has slowly gained attention in other parts of the world, especially:
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Canada
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United Kingdom
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Australia
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India (urban centers)
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Social media globally
Instagram, TikTok, and Pinterest have become virtual celebration spaces, with users posting their #SplurgeDaySelfies and unboxing their gifts to themselves.
👥 How Citizens Participate
From individuals to businesses, everyone plays a role:
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Individuals: Set personal budgets for a “treat yourself” moment, share their splurges online, plan self-care rituals.
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Retailers: Offer special Splurge Day discounts, gift guides, or bundles to encourage guilt-free buying.
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Influencers and content creators: Post reviews and ideas for what to splurge on, from gadgets to wellness items.
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Friends and families: Sometimes surprise each other with gifts to show appreciation.
The day turns into a community celebration of self-love and joy.
🌈 Theme for 2025
Theme for National Splurge Day 2025: “Invest in Joy”
This year’s theme focuses on spending not just money, but time and energy on what brings real happiness. Whether it’s splurging on an experience, a long-lost hobby, or a dream item — if it brings you joy, it’s worth it.
💬 10 Famous Quotes for National Splurge Day
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“Don’t wait for someone to buy you flowers. Buy your own. Splurge!” – Unknown
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“Sometimes a little indulgence is the best medicine.” – Oprah Winfrey
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“You deserve the love you so freely give to others — especially from yourself.” – Rupi Kaur
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“Happiness is not a luxury. It’s a right.” – Dalai Lama
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“Life is too short to save the fancy soap.” – Adrienne Sioux Koopersmith
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“Money can’t buy happiness, but it can buy ice cream, and that’s kind of the same thing.” – Unknown
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“Self-care isn’t selfish. Sometimes, it’s splurging on silence and peace.” – Brianna Wiest
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“Treating yourself like royalty isn’t vanity — it’s self-respect.” – Lalah Delia
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“If you don’t value yourself, no one else will. Splurge a little.” – Maya Angelou
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“Buy the shoes. Eat the cake. Take the trip.” – Unknown
❓ Frequently Asked Questions (FAQs)
Q1: When is National Splurge Day celebrated?
A: It’s celebrated every year on June 18.
Q2: Who created National Splurge Day?
A: The day was created by Adrienne Sioux Koopersmith, an American eventologist.
Q3: What does “splurge” mean in this context?
A: It means treating yourself — buying or doing something a little more extravagant than usual, guilt-free.
Q4: Is National Splurge Day about materialism?
A: Not necessarily. It’s about mindful indulgence — anything that brings you joy, material or experiential.
Q5: How much should I spend on this day?
A: There’s no fixed budget. The focus is on intentional joy, not reckless spending.
Q6: Can I celebrate without spending money?
A: Absolutely! Splurge on time, creativity, relaxation, or self-love.
Q7: Are there sales or discounts on this day?
A: Many retailers offer exclusive Splurge Day sales and deals.
Q8: Is this an official public holiday?
A: No, it’s a fun unofficial observance but widely embraced.
Q9: How can I make this day meaningful?
A: Reflect on your efforts, recognize your worth, and do one thing that truly makes you happy.
Q10: Can businesses use this day for marketing?
A: Yes, brands often use it to promote self-care packages, luxury goods, and special discounts.
📝 Final Thoughts
National Splurge Day 2025 is more than just an excuse to shop — it’s a gentle reminder that you are worthy of joy. In a world that often demands we give more than we get, this day offers a sacred pause to honor ourselves.
So this June 18, whether you splurge on a five-star meal, a cozy evening with your favorite book, or simply take the day off — celebrate yourself.
Because you deserve it.
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